Earworms (involuntary musical imagery) are a universal cognitive phenomenon characterized by the spontaneous recall of short musical fragments. This study
Author: Filip Majerský
Musical Memory in Contemporary Musicological Research
The aim of this study is to penetrate deeper into musical psychology in the functioning of human memory with an
Catchy Melody in Classical and Popular Music, Advertising and Marketing
In this paper we analyse the phenomenon of catchy melody in music and marketing environment. We characterise melody as a general